Failed to “move the world” this time?Gac Toyota announced the sales of the race, net friend: do not believe!

2022-07-03 0 By

If you want to list the “most popular models in 2021”, GAC Toyota Racing must be one of them.Since the news of the car’s introduction to China came out, many consumers have been eagerly waiting for it — after all, its terminal price has been high due to its parallel import status, various tariffs and mark-ups by merchants.Finally, GAC Toyota Sena was officially launched at the end of October last year, with a price range of 309,800 to 405,800 yuan.In theory, such a high-profile and highly anticipated model should quickly become a “breakout model.”But surprisingly, GAC Toyota has since been silent on sanaa sales, the entire fourth quarter did not provide specific data.Recently, GaC Toyota factory finally officially announced: Sena in January this year a total of 5,399 new cars sold;At the same time, in the eye-catching position of the poster: “top matching 405,800 platinum version sales accounted for 40%”.At first glance, this report card is in line with the early heat of the tournament.However, some netizens think the sales figures are unconvincing and exaggerated — so what’s the reason?…First, gaC Toyota’s sales figures are based on wholesale volumes, which also include test drives purchased by dealers across the country.The first reason why many netizens are skeptical about the data is because of the line “proportion of top-of-the-line models.”After all, as long as a friend who has a certain understanding of the automotive industry, should know the fact that most of the test drive vehicles in 4S stores will choose the top version.Second, Sena’s wholesale sales in December stood at 2,791 (note: the federation’s retail sales figure, meanwhile, was only 932).After only a month, the wholesale sales figures of Sena doubled fully?…The speed was a surprise, although sources suggested that the increase in Sena’s sales was closely related to the increase in capacity.In fact, Sena from the original “highly sought after”, to now “suspicious”, which is also a trace to follow.As a brand new model introduced by Toyota in China, many consumers have been prepared for the price increase after it comes on the market, but the price increase is really too outrageous.It was reported before the launch that the car could be lifted with a price increase of 60,000 yuan;Wait for its real market after, but the net is exposed to increase the price range as high as 7-100 thousand yuan — so that the lowest model with the land price has been close to the top of the version of the manufacturer guidance price.Such news fermented on the network, leading to many original potential customers to sena heart resistance, and then its terminal sales have a direct impact.In fact, just because senna is a Toyota MPV doesn’t mean it has an Elfa aura — after all, the mark-up of the latter has more to do with import quotas;As for the domestic after the Sena, how to see is just a positioning at “home” ordinary MPV products.What’s more, in the same level of the market, Honda’s Odyssey and Allison are also equipped with a hybrid system of direct competitors, why are they not so proud?…There is, of course, reason to believe that Sales of Sena did rise in January.However, this is due more to easing of markups.Prior to this, there were netizens claiming to be Toyota sales staff said: last October, its 4S shop had expected that the pre-order volume by the end of the year will exceed 100 cars, decided to add 45,000 yuan of so-called “decoration”, and “very confident”;However, the actual situation was that 8 cars were booked in October, 11 cars were booked in November with a 28,000 yuan increase, and only 3 cars were booked in December with a 14,000 yuan increase.Finally, the sales staff with “now rational people” as a summary.From the situation provided by the user is not difficult to find that the phenomenon of Sena price increase does have a bad impact on its terminal sales;At the same time, this also reflects from the side appears in the domestic consumer no longer blindly follow the trend – in the face of such an outrageous price increase, directly choose “hard” not to buy.However, need to pay attention to a point is — as a manufacturer of GaC Toyota, why at the beginning but acquiesce in such unreasonable price behavior?…As you can see from the picture below, there is less obvious fine print below sena’s “suggested retail price” : “Transaction price subject to agreement between you and the dealer”.Obviously, even in the face of public opinion fermentation, GaC Toyota can also throw the “pot” to dealers.But to be honest, the manufacturer is also responsible for such price increases.Take the burning tank 300 as an example, the Great Wall Automobile manufacturer once issued a notice: once the behavior of selling cars at a higher price occurs, the dealer’s authorization qualification will be directly cancelled.In addition, if a malicious purchase order is found, it will be recalled in order to prevent the sale of such orders at a higher price.In general, both the poor sales performance in the first two months after the launch and the doubtful sales data in January this year reflect consumers’ “dissatisfaction” with Sanaa and even GAC Toyota.Some netizens said: as a high heat model, after the launch of steady production, normal sales, positive delivery, not only can harvest a good market performance, but also in the eyes of users to leave a good impression, why not?…